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Complete Guide to Tagging Etsy Products on Instagram

Whether you are just starting out or have had an Etsy shop for awhile, Instagram is an awesome platform to use to promote your products online. The visual nature of Instagram makes it great for sharing handmade items and building your brand. One of the many features that Instagram has for product businesses is the product tagging feature (aka “Shopping”).

This guide will go step-by-step through the process required to enable product tags in your Instagram business profile. Once the setup is complete, you will be able to add your Etsy products into your Instagram shop and start tagging them in your posts. Let’s get started!

What this guide includes:

  1. What is Instagram Shopping?
  2. Requirements for Approval
  3. What You Need to Get Started
  4. Quick Start Checklist
  5. Setup & Approval Process
  6. Adding Etsy Products to the Catalog
  7. Tagging Products on Instagram and Facebook
  8. Common Issues & Troubleshooting
  9. Helpful Links

What is Instagram Shopping?

Instagram shopping is a feature available to business profiles, that allows store owners to tag their physical products on image posts and stories. Unlike swipe up, this feature is available to any approved business profile regardless of follower count (yay!). When tagging posts with product tags, a small info bubble shows up for users viewing your post and allows them to click through directly to your website product page. And once you have at least 9 tagged posts, a shop tab will show on your profile to filter down all your product posts for users to view. So, if you are looking for ways to gain more visibility to your products, and get around Instagram’s link limitations, try the steps below to apply for Shopping!

Requirements for Approval

What You Need to Get Started

  • Active accounts on: Etsy, Facebook, and Instagram
  • Facebook Business Page
  • Desktop computer
  • Smartphone

Quick Start Checklist

  1. Setup Facebook Business Manager account
  2. Connect Instagram profile to business page
  3. Create product catalog
  4. Add test product to catalog
  5. Wait for approval by Instagram/Facebook
  6. Connect Instagram to product catalog
  7. Add Etsy products to catalog
  8. Create a new Instagram product post!

Setup & Approval Process

Setup Facebook Business Manager Account

  1. Open a web browser to
  2. Click the “Create Account” button to create an account. (If you already have a Facebook Business Manager account, login.)
  3. On the home screen there will be a section to create or claim a business page.
  4. Follow the on screen steps to link your current business page to business manager.

Connect Instagram Profile to Facebook Business Page

  1. Open the Instagram app on your phone. Make sure you are logged into the Instagram account related to your Etsy shop.
  2. From your profile, go into Settings > Account > Switch to Professional Account.
  3. Follow the steps to connect your profile to the correct Facebook business page, and verify any contact information. (If your profile is already setup as a business profile, verify that it is connected to the correct Facebook business page.)

Create a Product Catalog

  1. On your computer, go back into Facebook Business Manager.
  2. In the top left corner, select the “Business Manager” menu.
  3. Under “Assets”, click “Catalogs”. Then click “Create Catalog”.
  4. Select “E-commerce” as catalog type, then click next.
  5. In the first dropdown, select your business page as the catalog owner.
  6. In the “Catalog Name” field, enter “Etsy – <shopname>”, then click create. (Replace “<shopname>” with the actual name of your shop)
  7. Once the catalog is created, click the “View Catalog” button.

Add Test Product to Catalog

  • From the catalog page, click the “Add Products” button.
  • Select the “Add Manually” option, then click next.
  • Fill out all the fields on the form for one of your products, then click “Add Product”. (Only add one product at this time to verify the connection to Instagram is successful. You will add the rest of your products in a later section.)
  • Once the product is added, click Done.

Connect Instagram to Catalog

  1. In the Instagram app > Settings > Business
  2. Click “Sign Up for Shopping”
  3. Follow the prompts to select the product catalog you created above and submit your profile for approval.
  4. Now you wait. Instagram approval can be immediate or take a few days. To check the status, you can follow the same steps and click the “Sign Up for Shopping” to see the progress.
  5. If you are approved, move onto the below steps for adding your products to the catalog.
  6. If you are NOT approved, see the troubleshooting ideas and helpful links below to see if you can figure out why you were not approved.

Adding Etsy Products to the Catalog

Option 1 – Manually Update Catalog

This is best for shops that don’t have a large number of listings, or are only planning on sharing a limited number of listings on their Instagram profile. You can use the Facebook Business Manager Catalog to manually add and update products in the browser.

Effort: High/Medium

Option 2 : Etsy Spreadsheet

If you just love DIY tasks and aren’t afraid to get your hands inside a spreadsheet, then this option is for you. In Etsy’s shop manager, you can choose to export your listings to a spreadsheet. You can use this data along with the provided facebook catalog template (and some sleuthing on your listing pages) to populate the required fields on the template and bulk upload directly into your Facebook Product Catalog in Business Manager.

Effort: High/Medium

Option 3: Export Tool (Recommended!)

This is my recommended option, as I built a quick and easy tool for you to get all the data you need from Etsy and in the right format for Facebook in one simple click. Use the Etsy to Instagram Export form below to get a personalized shop file emailed to you and ready for bulk import into your Facebook Product Catalog in Business Manager.

Effort: Low

Tagging Products on Instagram

Once you are approved and your products are loaded, tagging products is pretty simple within Instagram. Your catalog products will be available to tag when adding a new post, story, or when editing an existing post.

Common Issues & Troubleshooting

If you are encountering issues, try one or more of these fixes:

  • Ensure that your Facebook page’s “category” (Page > About) is
    one that is business related. (See Facebook Page Categories)
  • In Facebook > Page > Settings > Instagram, make sure that your page is connected to the correct Instagram account.
  • In Facebook Business Manager > Catalogs, click your Etsy catalog and go into the settings. There is a section for Connected Instagram Business Profiles, click the Manage Profiles button and review the status of your approval/connection. You can also check the status within Instagram > Settings > Business > Sign Up for Shopping.
  • Convert your Instagram profile back to personal, and then go through the steps again to setup business profile. (Only do as last option, as this will wipe out your analytics and business settings.)




This Post Has 2 Comments
  1. Hi Rachel,

    Thank you for this article! I found it very helpful. I was hoping you could help me with something. I tried to set up shopping on Instagram before following this tutorial and was denied (my facebook catalog was not connected properly). Now, I can’t reapply. I’ve tried contacting FB but haven’t heard back. Is there a way around this? Would switching my account to personal and then back to business work?

    Thanks so much!

    1. Unfortunately, Instagram has not provided an appeals process yet for accounts previously denied. However, I would first check the approval status in your FB catalog settings (under Instagram Business Profiles) to make sure it does not provide information on your denial that you can fix. The next step I would try is to reach out to Facebook Ads support. In order to contact Facebook Ads Support, you need to have an active ad account that has had ad spend billed to the account. If you are a paying user, you can directly contact support from
      (Scroll down and you’ll see a section titled “Find Answers or Contact Support.” Click the “Get Started” button to access the Live Chat portal). I have heard of users going this route and the support person being able to re-apply for approval on their behalf.

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